Lovette Jallow offers expert consulting services dedicated to authentic inclusion for Black women and darker skin tones. From inclusive storytelling workshops to brand inclusivity audits, partner with Lovette to engage diverse audiences effectively.
Elevate Your Brand with Inclusive Marketing by Lovette Jallow
Crafting Authentic Campaigns
Leveraging education and inclusivity expertise with some of the top brands in the beauty industry, Lovette Jallow creates genuine and inclusive marketing campaigns that engage audiences and celebrate diversity.
Makeup Education and Consulting
With a focus on masking techniques and makeup application for diverse skin tones, Lovette equips makeup artists with the skills needed to cater to a wider range of clientele, including those with darker skin tones.
DEI Strategy Consulting
Receive expert guidance on incorporating diversity, equity, and inclusion strategies into your overall marketing approach, ensuring your brand aligns with the future of inclusive beauty marketing.
Crafting Authentic Campaigns with Lovette Jallow
Welcome to the world of beauty, where authenticity and inclusivity are foundational principles. A diverse makeup market needs makeup practices for darker skin tones and inclusive design and marketing efforts to to reach diverse audiences.
Lovette Jallow is a renowned color consultant and author of Black Vogue “Skönhetens nyanser” (Shades of Beauty),” Europe’s pioneering beauty book dedicated to the Black community. The book, published by Rabén och Sjögren (Nordstedts), addresses the prevalence of white norms within the industry and offers techniques and inclusion strategies for those with darker skin tones.
With a foundation in makeup education and a passion for celebrating diversity, her groundbreaking work has become a staple in makeup artist education and a must-have for stylists. If you’re seeking to align your brand with diverse audiences, contact Lovette for a consultation.
Makeup Education
As an esteemed Makeup Educator, Lovette brings her wealth of knowledge and passion for diversity to makeup schools and prestigious institutions, like the Swedish Dramaten with skills designed to serve diverse clients.
- Masking techniques
- Makeup application for operatic performances
- Techniques for darker skin tones
Inclusive Marketing Strategies
In today’s rapidly evolving market, overly specific customer segmentation poses a competitive disadvantage.
Lovette’s inclusivity strategies broaden target markets while meeting their diverse needs, creating a win-win scenario: consumers receive what they desire, and companies gain consumer trust and loyalty.
Engaging Marketing Solutions
Genuine actions speak volumes in any business setting, and authenticity is the cornerstone of successful marketing.
Lovette will come in alongside your marketing team and offer insightful guidance to help your organisation truly mirror a heartfelt commitment to diversity and inclusion.
Centering Product Design on Inclusivity
True consumer inclusivity starts with the way we design our products.
Lovette advocates for skincare products designed to enhance skin appearance for everyone, without restrictions based on gender or racial demographics.
Beauty Industry Leadership in DEI
Authentic marketing efforts not only reflect, but reinforce an organisation’s commitment to diversity, equity, and inclusion.
Lovette provides strategies to position your organisation as an industry frontrunner in these crucial areas.
Inclusive Storytelling Workshops
Break free from stereotypical storytelling.
Empower your team to tell stories that resonate deeply with diverse audiences.
DEI Strategy Consulting
Enhance your marketing approach for inclusivity and broader reach from the beginning.
Receive expert guidance on incorporating diversity, equity, and inclusion strategies into your overall marketing strategies.
Brand Inclusivity Audits
To maximize your marketing efforts, you need to know where you stand.
Evaluate your current brand messaging and visuals for inclusivity and ensure your organisation engages with diverse consumer markets.
