Black Vogue Nominated by Apoteket for Beauty writer of 2016

Written by
Lovette Jallow

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Hi Lovelies,

Earlier in the week we were contacted by Apoteket (the largest pharmaceutical retailer in Sweden) and were informed that we were one of five nominees for their award BEAUTY WRITER OF THE YEAR.

In Apotekets own words they write that:

This year’s beauty writer is an award that was instituted by the pharmacy in 2014 to highlight and make visible the reporting of beauty that is nuanced, based on knowledge and inspire. Apoteket seeks to dispel the myths and promote knowledge of beauty products among consumers. As a player in the beauty market want the pharmacy to the Year beauty writer will work for a better beauty industry. This year we have chosen a particular focus, where we want to encourage diversity. The nominees and winner, of course, should actively engage in an inclusive beauty conversations that motivate underrepresented groups to take place.

2016 nominees have been carefully chosen with due to their special contribution to reflect our society in today’s beauty industry. They are beyond that also actively engaged to counteract the impression that there is an “us and them” in beauty and they have an inclusive form of address that motivate underrepresented groups to take place in the beauty of the call. The motivation for nominating Black Vogue is:

Black vogue


Black Vogue is a forum that highlights makeup and beauty tips for people with black skin, regardless of gender. The initiative started as a Facebook group and has quickly grown strongly in several digital channels with readers beyond Sweden’s borders. They work purposefully and knowledge-based industry to increase knowledge in cosmetics for black skin, including training and teaching at make-up schools. Black Vogue helps to make available cosmetics and skin care products for black skin. The initiative creates space for these makeup lovers in an industry that traditionally neglected their needs.

There are four other nominees that also do some fantastic work in the industry and inspire so many people such as our dearest Kakan Hermansson who blogs for Elle and is releasing her new book this year, Thomas Sekelius who has his own youtube channel and is hilarious as well as great at dispelling myths about makeup just being reserved for women, Linea Öst beauty editor for Amelia and Tara, and Annahita Yazdi who runs her own blog called and is a well known feminist, antiracist and a law student. So I personally feel like we could not have been in better company at the awards. In fact it is an honour to be nominated together with people we admire.

The award show will be on the 30th of may and there is a gala ceremony where the winner will be announced. I will of course be blogging about the entire experience and sharing it on my youtube channel Lovette’s House of Style on tuesday. If you are on instagram and Facebook go and show some love to all the nominees for their fantastic work improving sweetness beauty industry.