Consistently voted among the 100 Swedish Women of the Year, Lovette is a voice for equity, inclusion, and systemic change.
Voted one of the Business Community's 150 Super Communicators 2018. Over 400 lectures delivered. Worked with municipal, government bodies, Fortune 500 companies, and non-profits Consecutively voted as one of the 100 Swedish Women of the Year since March 8 last year.
Published by the esteemed Swedish publishing houses of Bonnier and Norstedts.
Engaged with municipal, government bodies, Fortune 500 companies, and non-profits globally.
Celebrates individuals who excel in effective communication within the business world in Sweden.
lectures delivered
Years of Experience
Languages spoken
“Lovette Jallow is currently one of the most vital voices against racism, discrimination and social injustice.”
Born in Gambia and raised among strong female role models, Lovette developed exceptional courage and willpower from an early age. At 11, her family moved to Sweden after facing threats of violence. In her new country, she faced daily challenges due to her skin color, which instilled a deep passion for education, facts, and knowledge.
During university studies in England focusing on property law, Lovette was diagnosed with autism and ADHD. This deeper understanding of herself, combined with her past experiences and her continuing desire for equality, fueled her advocacy work.
Today, Lovette’s influence reaches over 8 million individuals across all platforms. A powerful spokesperson in the fight against structural racism, she advocates for justice and guides others in treating people equally. For three consecutive years, Expressen Sweden has recognized her as a changemaker and thought-leader.
Creating Inclusive Beauty Standards and Beyond
After returning to Sweden, activist and author Lovette Jallow identified a striking lack of diversity and inclusion for darker skin tones in the Swedish beauty industry. She founded Black Vogue, a Facebook community for Black women and women of color that pushed major beauty brands to change their approach to inclusive makeup and beauty standards.
This work became the foundation for her book “Black Vogue – Shades of Beauty,” published by Nordstedts, the first European book on beauty care, colorism, and makeup for Black and Brown skin tones, addressing systemic racism in the beauty industry.
Lovette has worked directly with top beauty brands on advisory boards, makeup shade development, and accessible packaging design. Her expertise led her to collaborate with leading culture providers like Swedish Dramaten, Stadsteatern Göteborg, Riksteatern, SVT, and Mälmö Opera to provide education on makeup techniques for darker skin tones and wig application that doesn’t damage Black textured hair.
Her extensive work on inclusivity, combined with her background in commercial property, filled a need within the corporate world. She began working with corporations and organizations to address diversity, accessibility, and inclusive design for corporate culture and architecture. In 2020, she released her second book, “Främling i Vita Rum” (Stranger in White Spaces), published by Bonniers.
Lovette Jallow is a sought-after speaker and lecturer on racism, xenophobia, white privilege, diversity and inclusion, and structural inequality. Drawing from her experiences as an Afro-Swedish woman and Black activist in Scandinavia, she teaches audiences including corporations, universities, and cultural institutions to recognize biases and adopt more inclusive practices.
Blending research with lived experience, Lovette delivers sharp social justice analyses and practical solutions for creating equitable workplaces and communities.
Lovette Jallow founded Action for Humanity in 2017, a Swedish nonprofit organization dedicated to refugee aid and human rights advocacy. The organization mobilized mass demonstrations across Sweden to support refugees in Libya, bringing together over 10,000 people at Sergels Torg in Stockholm, one of Sweden’s largest humanitarian protests.
Today, Action for Humanity is a leading anti-racism organization in Sweden that provides critical resources including legal aid, financial support, and education to individuals and organizations affected by racism and discrimination. The nonprofit’s work has been recognized with multiple awards for humanitarian advocacy and grassroots activism.
Lovette Jallow is the author of two groundbreaking books addressing racism, inequality, and identity in Sweden. Her publications challenge structural discrimination and offer insights into the Black experience in Scandinavia, providing practical guidance for creating more inclusive societies.
Published by Bonniers
Social Justice Literature
A journey of identity and belonging in Sweden. This book explores race, identity, and belonging as a Black woman in Sweden. Through personal narrative and systemic critique, Lovette exposes the hidden racism in a society seen as progressive.
Published by Norstedts
First European Beauty Book for Black Community
The first beauty book in Europe written specifically for the Black community. This pioneering work redefines beauty standards by centering Black identity, colorism, and representation in the beauty industry.
